Industrial Design Process

Overview

Over the years, I've gradually found myself being involved in most aspects of the Product Design Process.

Below is a framework I've used to guide myself, and others, through the steps needed to design relevant, insightful & well-made products.

Demonstration Project

Dermalogica - Skin Bar

Commissioned by Dermalogica to create a portable workspace where Skin Specialists could demonstrate Dermalogica's skin care products.  Additionally, portions of the design were realistically 3D rendered to be placed on the website.

 


ID Process Breakdown

 

Project Scope & provided Research

  • Product Goals
  • Marketing Research
  • Competitor Research
  • Research & Development
  • Brand/Client Style Guides
  • Brand/Client Assets
  • Appearance Expectations
  • Restrictions
  • Budget, cost per product
  • Projected product Quantities
  • Durability
  • Configurability
  • Modularity
  • Materials

 

Pre-design Research

  • Market
  • User
  • Demand
  • Competition
  • Profitability
  • Available/Practical manufacturing Processes
    • Liability:
      • Laws
      • Engineering
      • Safety
      • Materials

     

    Conceptualization, Ideation, Idea Generation

    • Studies: Texture, Color, Form
    • Concept Sketches (roughs & thumbnails)
      • Pencil Sketches
      • Layouts:
        • Full Size
        • Scale
      • Human Factors & Ergonomics
      • Concept Sketches (presentation quality):
        • Pencil Sketch Ranges:
          • Good (below-budget)
          • Better (on-budget)
          • Best (above-budget)
        • Colorization in Photoshop
      • Axonometric Views (roughs & presentation quality):
        • Lined or Shades
      • Concept Renderings (presentation quality)


      Texture, Color & form Studies...

       Texture: Wrinkle Powder Coat

      Texture: Wrinkle Powder Coat

       
       Texture, Color & Form: Minimalist, Clean-Edge, Metallic Finishes

      Texture, Color & Form: Minimalist, Clean-Edge, Metallic Finishes

       
       Texture, Color & Form: Metallic, Tubular Structure

      Texture, Color & Form: Metallic, Tubular Structure

       Color & Form: Sweeping Counter Surface

      Color & Form: Sweeping Counter Surface

       Color & form: More Geometric Waterfall Counter Surface

      Color & form: More Geometric Waterfall Counter Surface

       Color & Form: Interesting Intersection of Transitions

      Color & Form: Interesting Intersection of Transitions

       
       Color & Form: Dynamic Minimalism

      Color & Form: Dynamic Minimalism

       
       Form: Corner Transition of Foot Rest

      Form: Corner Transition of Foot Rest


      Concept Renderings...


       

      Visual prototypes & Working Prototypes

      • Corrugated
      • Foam Core
      • Clay
      • Sculpey
      • Scotch Tape
      • Bubble Gum
      • Whatever works

       

      Screening Concepts

      • Internal Screening:
        • Industrial Design Group & Department Reviews:
          • Studies
          • Drawings
          • Layouts
          • Renderings
          • Mockups
        • Personal: Never show the designs you don't want to be chosen, if you do, those are the ones that will be inevitably favored!  You won't want to develop something that you personally dislike.
        • Client Presentation Created
      • Client Screening:
        • Presentation given to Brand/Client, involving both Sales & Industrial Design
        • Brand/Client chooses preferred design solution/direction

       

      Initial CAD Development

      • Departments Involved:
        • Industrial Design
        • Prototyping
        • Engineering
        • Estimation & Project Management
        • Purchasing
        • Vendors
      • 3D Renderings (presentation quality)

       

      Estimation:

      • Estimations - Project Management/Estimation Department:
        • Costs
        • Timelines:
          • Prototypes
          • User Research
          • Test Runs
          • Design & Update Cycles
          • Production
      • Vendors:
        • Estimates
        • Material Yields
        • Optimized manufacturing methods
        • Material choice refinement
        • Samples
      • Ball Park Estimate(s) - avoid if possible

       

      Design Concept Review, Costing & Prototype order

      • Present tight, 3D Concept Renderings to Brand/Client
      • Provide costs & timeline estimates
      • Prototype order

       

      FUNCTIONAL Prototype & User Experience Prototype

      • Actual (if possible):
        • Scale
        • Materials
        • Processes
        • Finishes
      • Rapid Prototyped:
        • Injection molded components
        • Milled components

       

      Prototype Review

      • Client/Brand:
        • Expectation
        • Brand alignment

       

      User Research

      • Tests:
        • Usability Tests
        • Focus Groups
        • Contextual Interviews
        • Individual Interviews
      • Testing Factors:
        • Human Factors & Ergonomics
        • Passive & Active
        • Safety
        • Comfort
        • Ease of Use
        • Impressions
        • Intentions
        • Appearance/feel/touch
        • Branding and without Branding (Blind Testing)
        • Sale-through
        • Shoppability
        • User Suggestions
        • Etc...

       

      Design Refinement & updated prototypes

      • Using Research in-progress, as a guide, changes are made to CAD
      • Updated prototypes are rotated into User Research
      _DSC0027.JPG

       

      Sample Test Run

      • A determined number of products are sent into the market for field testing
      • Results will help determine viability, final production quantities & any fine design updates
       

       

      CAD Finalized

      • CAD Models, Assemblies & final dimensioned drawings


       

      Final 3D Renderings & Photography

      • Photo-Realistic Renderings using CAD data (KeyShot)
        • Website Marketing
        • Brochures
        • Instruction Sheets
        • Animations
        • VR
      • Product Photography

       

      Production Samples

      • Used to determine final result
      • Durability testing, if necessary
      • Used for production sign-off & as a benchmark for production quality

       

      Production & Quality Assurance Processes

      • Production pieces in-store & in-use...
      DSC_0333.JPG
      skin-bar.jpg
      skin-bar.jpg

       

      Influence on the Future of the Brand

       Tradeshow Design

      Tradeshow Design

       Spa/Store Design

      Spa/Store Design